Pay Per Click Advertising With Us
PPC advertising has become one of the most effective promotion tools, but despite it seemingly ease of doing, it’s much better and cost effective to hire professionals with years of experience. The campaign’s success depends on the knowledge and skills of the campaign manager and the team, which should not only manage, but also continuously analyze and optimize to achieve best possible ROI for your business. Andava Digital Marketing Agency has a valuable experience with many successful campaigns. Our team consists of sophisticated specialists who know all the secrets and subtleties of PPC advertising and Analytics.
PPC Setup and Management
- Identifing Goals: We do everything to understand the needs of your business and the objectives the campaign: it is more then important to clearly set goals and milestones, so that our action plan can be applicable and and the results measurable.
- Selection of the proper keywords – aka Keyword Research: The keywords you target are the key to success and must be related to products, services or information you provide on your website. Once we set our goals and objectives, we set up the campaigns. After a detailed and comprehensive keyword research we’ll select only terms that are relevant to your business. A well thought-out start is vital for optimal performance and future improvements.
- Ad copy creation: Our copywriters will create multiple ads for each of your keyword groups, and keep testing different ads throughout the time, to get optimal results.
- Bidding strategy – Understand the economics before you start: Bid – amount you are willing spent on a click. We will take into consideration several factors to advise and suggest the ideal bids, from competition of the industry, your budget, etc.
- Ongoing Management – Analytics, Metrics and Continuous Optimization: We will closely monitor your campaign once it is launched, and keep testing continuously for optimizing its performance and increase your ROI. Ability of immediately monitoring results is one of the best features of PPC advertising. This gives you the opportunity to do A/B testing of advertisements, keywords and landing pages.